Frequently asked questions

General Information About HC Development (HCD)

HCD AI Sales

Most B2B sales executives struggle to find, hire, train and motivate good Sales Development Reps who can consistently generate quality leads without burning out.  HCD uses AI throughout the entire sales and marketing process. 

We provide you with:

  1. Fractional CMO/CRO
    will create your successful sales strategy which is then executed by your new Sales Support Team.
  2. Data Team
    will use AI to find buyers, already seeking your service.
  3. Outreach Team
    will launch campaigns on day one using 1-to-1 Personal Video Messaging, phone calls, email, digital ads, SMS, LinkedIn outreach, and every available means to reach the decision makers just-in-time.
  4. Sales Support Team
    Once the meeting is set, your SDR will manage your entire CRM and handhold each lead from introduction-to-close every step of the way with your internal sales reps.  Nothing falls through the cracks, giving you ready-to-buy customers, resulting in more sales with better fit clients.

1. What does HC Development (HCD) do?

HCD is a full-service revenue operations company, not just a lead generation firm. It provides:

  • AI-driven data sourcing
    Multi-channel outreach (email, LinkedIn, SMS, video, events, etc.)
  • Dedicated inside sales reps (SDRs) to manage and qualify leads
  • CRM integration and pipeline management
  • Executive advisory from Chief Revenue Officers (CROs) like Dwight Holcomb

2. How is HCD different from traditional marketing agencies or lead-gen services?

Most lead-gen firms only provide cold leads and leave you to close deals on your own. HCD manages the entire sales process—from sourcing prospects to nurturing and guiding them toward a sale, making sure the leads are qualified, engaged, and moving toward revenue.

3. Who is involved in the HCD process?

Each client gets:

  • An executive advisor (CRO) to guide strategy and ensure success
  • A dedicated inside sales team (SDRs) for lead qualification and outreach
  • AI-driven prospecting and analytics to target high-intent buyers
  • Ongoing campaign optimization to ensure continuous improvement

4. What types of businesses does HCD work with?

HCD specializes in:

  • B2B businesses looking to scale their outbound sales
  • Logistics & supply chain companies
  • Security firms (electronic surveillance, physical barriers, etc.)
  • Technology & SaaS companies
    Industrial & commercial service providers
Sales & Services

5. How does HCD help businesses generate leads?

HCD employs a multi-channel approach that includes:

  • AI-driven prospecting to identify high-intent buyers
    Omni-channel outreach (email, SMS, Ring Bypass Voicemail Messaging, LinkedIn, WhatsApp, 1-to-1 video messaging, geo-targeted event outreach, etc.)
  • Dedicated inside sales support to qualify and manage leads
  • Automated lead nurturing to engage prospects over time

6. How does the SDR (Sales Development Rep) process work?

  • The SDR will sit in on sales calls, take notes, track follow-ups, and handle scheduling.
  • Leads are scored based on engagement and activity, ensuring sales teams only focus on qualified prospects.
  • The SDR integrates with your CRM, updating deal progress and assisting in moving leads from introduction to close.

7. Can I keep my existing sales and marketing team while working with HCD?

Yes! HCD enhances your current team by taking over repetitive sales tasks, improving efficiency, and providing AI-driven insights for better targeting and conversion rates.
Pricing & Engagement

8. How much does it cost to work with HCD?

  • Full-service model: Costs less than hiring a fulltime sales support person, but includes an entire sales support team with sales experts who execute each functional area of the end-to-end sales process.  (includes executive oversight, sales support team, data research team using AI-driven data tools, and outreach team running unlimited multi-channel outreach campaigns)
  • Depending on the number of sales closers or departments we support, we build your team and pricing specific to your needs and budget.

9. Is there a long-term contract?

No. HCD starts with a 90-day proof of concept trial. After that, it moves to a month-to-month model with no long-term commitment.

10. What happens during the 90-day Proof of Concept?

  • HCD launches campaigns immediately following the on-boarding call on day 1.
  • Daily team check-ins and weekly team meetings with your executive sales advisor to optimize strategy.
  • A defined revenue goal is set upfront, and HCD measures success based on revenue, not just meetings booked.
Client Success & Performance

11. How does HCD measure success?

  • Revenue impact (not just meetings booked)
  • Lead quality scores (based on AI-driven analytics)
  • Conversion rate tracking (to optimize every stage of the pipeline)

12. What happens if the leads don’t convert?

Unlike most lead-gen firms, HCD is accountable for revenue results. If leads aren’t converting, we adjust targeting, messaging, and outreach strategies in real time to improve performance.

Your Fractional CRO will also review the entire sales process to improve your closing ratio and streamline your sales funnel with proven tactics implemented in every point of sales engagement.

13. How long does it take to see results?

Many clients see qualified meetings in the first 30 days and significant revenue impact within 90 days.

14. Can HCD help with long sales cycles?

Yes! HCD specializes in complex, multi-touch sales cycles. Our Sales Support Team will manage your CRM and nurture leads over months (or even years) to ensure nothing falls through the cracks.

15. How do I get started?

You can:

  • Book an “AI Readiness Audit” with our lead AI Sales Architect to evaluate your sales process.
  • Sign up for a 90-day Proof of Concept to start generating revenue immediately.

Would you like to schedule a time to explore how HCD can help your business grow?